Wayne Gretzky is a Subaru Forester and Other Funky Findings from Autotrader Study

A new survey reveals the car may be our new aphrodisiac. 36% of Canadians, including half of those under 35, report that driving a sexy car makes them feel more attractive.

Findings from the new study were released from The Car Courting Report, which was commissioned by autoTRADER.ca and conducted among Angus Reid Forum panel members across Canada.

61% of Canadians admitted they would walk away from purchasing the car of their dreams if it wasn’t the right colour. Moreover, 41% believe people should drive cars that match their personality. This figure jumps to 47% among young Canadians under 35 years of age, for whom image is clearly a more important consideration. One in five Canadians even go as far as agreeing that people should drive cars that match their appearance.

“Canadians really didn’t hold back in this study, showing us that although choosing a car might seem like a wholly rational decision, emotion and even social implications are a major influence on Canadian car buyers,” said Ian MacDonald, Director of Marketing, Trader Corporation. “We discovered that people not only judge others on the type of car they drive, they also internalize their choices—cars appear to be a key part of how we identify ourselves personally.”

Based on such personality matching, survey respondents assigned the following cars to some of our most-loved Canadian celebrities (based on the most popular vote): Ryan Gosling would be a macho Ford Mustang; Shania Twain would be a stylish BMW 3 Series; Wayne Gretzky would be an active Subaru Forester; Pamela Anderson would be a status-seeking Porsche 911; and Alanis Morissette would be an environmentally-friendly Toyota Prius.

“This study confirmed our hypothesis that the car-buying process is a very social and emotional one today,” adds MacDonald. 

Unfortunately, though, when it comes to finding the true love of our lives in automobiles, this country falls short. 71% of Canadians said they were not in love with their current ride.

Toronto, Ontario, Canada

Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. more

Burnaby, British Columbia, Canada

TRADER Corporation takes pride in its diverse and talented group of employees. As an organization we remain focused on innovating and investing for the future. We strive to ensure we have the best online and mobile user experience and the best business solutions for our customers. We have a competitive and driven attitude that allows us to achieve results and continue to elevate our multiple... more

blog comments powered by Disqus

Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more

Who's Hiring

Recent Comments

Powered by Disqus