It’s estimated that Valentine’s Day accounts for about 10% of the total number of wedding proposals each year.
A little wine, fine dining, chocolate, the "rock," the nervous big question, and then the big yes: it’s the stuff of lasting memories. With those formalities in the books, what’s next is the relationship reality check—planning the big day, of course. It’s the devil in all those little details that fosters the lore of "bridezilla."
Vancouver startup Weddingful can make sure bridezilla is largely just a myth. Founder and CEO Angel Pui was determined to fix the huge dilemma she was seeing first hand. While women are really excited to be engaged, they’re generally not very excited to plan the wedding. Early in Pui’s career as a wedding dress designer, she got an intimate look at how overwhelming, stressful and confusing the planning process is for many bride-to-be's.
Weddingful has recently added the social layer to this process and is allowing people to sign in with their Facebook credentials. Most people deem planning and coordination as painful, but Weddingful is creating a social community and adding in some fun.
Bride-to-be's can chat with others, read useful comments, browse beautiful photos and keep track of everything they need to create a lifetime of wedding day memories. Instead of asking around for recommendations or doing countless hours of research, brides can search, browse and find information that was once difficult to find or even "dirt" on a vendor. Weddingful is delivering valuable insights anyone wants to know before hiring someone for upwards of a few thousand dollars.
Information once deemed impossible to find, is now discoverable through this social community. Years of research and reviews by other brides can now be shared, just like passing around a wedding binder.
This social community is more than a place for bride-to-be’s to connect and share information. Connecting their clients to the vendors makes Weddingful even more valuable. They deliver difficult to find information (such as pricing), add more efficiency with calendar availability dates, and a place to message, connect and ultimately book the vendors products or services.
After years of growing this business on her own, Pui has built a solid seven-person team including CTO David Dai and COO Lesel Radage. Pui acknowledges the challenges in getting to this point, saying “I've pivoted more than Michael Jordan, but it's all been worthwhile and the market loves it.”
Seeing a 900% growth in traffic and page view since the launch of this community seems to validate that brides are hungry for research information and difficult to find data. Keeping bridezilla in check isn’t a bad thing either.