After making a big splash with Canada’s first Virtual Store at Toronto's Brookfield Place, Well.ca is bringing a new level of user experience to its customers. The company is making shopping online easier and more intuitive with product subscriptions.
Subscription services are nothing new—they've existed for decades. But with heavy funding, built-in profits and endless variety, subscription service startups are becoming more and more popular on the web.
The Well.ca subscription service will allow consumers to subscribe to their favourite products and have them delivered, free, in weekly or monthly intervals. Consumers can stop or edit subscriptions at any time from their profile page which also lets them see all future orders and delivery dates.
"Well.ca is constantly striving to bring the future of shopping to Canada and we think product subscriptions are a big step in that direction,” said Ali Asaria, founder and CEO of Well.ca. “With subscriptions and free shipping on every order, Well.ca is the perfect way for busy consumers to make sure they always have their staple kitchen, bath or baby products.”
Well.ca has done their homework on this news subscription service—data from internal sources shows that 25% of customers purchased the same brands and products multiple times each year.