What can market analysis do for your company?

by Liam Britten | Research

The MaRS Discovery District will be hosting a lecture on market analysis as part of their Entrepreneurship 101 series that will help you learn about the target market you want to reach. Their January 12th free event will give you the tools to analyze and research the markets you wish to reach, and will delve into the PEST analysis and Porter’s Five Forces.

PEST analysis involves looking at Political, Economic, Social and Technological external environments where a company hopes to operate. PEST analysis can teach a company a lot about the challenges and opportunities a company faces in an environment coming from those four areas.

Porter’s Five Forces are a valuable way to examine the industry your company wants to compete in. By examining the power of buyers and suppliers, as well the rivalry between suppliers, the barriers to entry and the threat of one firm being substituted by another, the inherent requirements and problems of an industry can be viewed more accurately.

The seminar will be hosted by Usha Srinivasan, MaRS’ director of market intelligence. Srinivasan is a veteran market research analyst, and has worked for clients like GE, Siemens, Veolia, American Water, IBM, Honeywell and Brita.

For more information about Entrepreneurship 101, click here.

Toronto, Ontario, Canada

MaRS, one of the world’s largest urban innovation hubs, connects the communities of science, business and capital and fosters collaboration among them. This happens physically through location of research labs, companies of all sizes, business advisors, investors and professional services within the MaRS Centre and more broadly through hands-on advisory services, entrepreneurial programming,... more

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Liam Britten

Liam Britten

Liam Britten is a writer and editor with a journalism background operating out of Vancouver. In addition to his work at Techvibes, he has been published in student publications across Canada, as well as local newspapers such as The MapleRidge-Pitt Meadows TIMES and The Langley Advance. An aficionado for the finer things in life — such as video games and sports — Liam is plugged into the tech... more

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