What's all that Twitter about? Apparently not much

"Twitter gets a lot of press, and usage figures show impressive growth, when you look at its awareness and use among mainstream online Canadians, you get a completely different picture" - Mark Laver, Associate Vice President, Ipsos Reid.

Ipsos Reid released a new study today that shows that only 26% of online Canadians are aware of Twitter. Of those, 6% reported using the social networking tool. This only equates to 1.45% of the Internet population, or about one percent of the population as a whole.

Vancouver, British Columbia, Canada

In today's volatile business environment, customer behaviour and attitudes are changing, the economy is shifting, your stakeholders are demanding, and the competition is fierce. You don't want data. You need answers. Locally, nationally, or globally, Ipsos Reid will partner with you to provide actionable research that helps you grow your business. Deep industry specializations mean that we... more

San Francisco, California, United States

Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking... more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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