When the Wind Blows East: Wireless carrier Wind Mobile to service Atlantic Canada in 2012

by Knowlton Thomas

Atlantic Canadians, rejoice!

Wireless carrier Wind Mobile plans to extend its network to Nova Scotia in 2012, its CEO Ken Campbell said recently.

Quoth the Chronicle Herald:

"We have plans to be in Atlantic Canada," Ken Campbell said in an interview. "I’m sorry to say it will not be this year. It would certainly be safe to bet we’ll be there the following year."

Campbell said Wind Mobile has lots of planning to finish before beginning its push into Atlantic Canada, including acquiring sites for towers, stores and a call centre. "It has always been our intent to operate from coast to coast," he said.

Wind plans to enter Atlantic Canada "aggressively" and independently and has high hopes for matching the success the company has experienced elsewhere in Canada.

However, there is one caveat:

The only potential glitch to its plan is the possibility of a negative result from a May 18 appearance before the Federal Court of Appeal relating to the legitimacy of the wireless carrier’s compliance with Canadian ownership requirements. The company has dismissed the court proceedings as an effort by competitors to thwart its growth plans.

But if all goes well in court, the Wind will blow east on schedule and bring discounted wireless services to Atlantic Canada next year.

Wind Mobile
Toronto, Ontario, Canada

Simply put, we want to create the most unforgettably positive customer experience in Canada. How? By speaking with you, not at or over you. By making every site you visit, every store you set foot in and every call you have with us into a meaningful conversation to help build something better - together. We'll make it as easy as possible to be a customer. You'll have more control over your... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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