Where will you be at noon on January 20th 2009?

by Rob Lewis

Vancouver's memelabs just launched Obama: Where were you?, an open participation video campaign asking contributors to answer one simple question: Where were you during US President-Elect Obama's inauguration?

Nadia Nascimento, head of memelabs, came up with the idea when she and her boyfriend, both Canadians, decided to fly to Washington DC for Obama's inauguration. "I realized that we were part of a story. We all remember where we were at certain watershed moments in history—the end of Apartheid, the day the Berlin Wall came down—and these moments make powerful shared stories," Nascimento explains. "This campaign creates a medium for people to share their stories with people from all over the world."


Memelabs partnered with The Young and Powerful Group, Farmstead Wines, and JCM Entertainment to produce the campaign, which is a completely goodwill project. The four organizations have donated their resources, and there is no financial benefit or cost of participation.

Vancouver, British Columbia, Canada

Memelabs is the leading contest platform for brands, creating engagement through user-submitted video, photo, audio and text. Built as a tool for organizing UGC submissions, memelabs is used by Fortune 500 companies to deliver flawless user experiences. Supported through Web microsites, Facebook apps, and mobile apps, memelabs is completely accessible to the end user for voting, uploading and... more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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