LinkedIn is known as the major "professional network" with its focus on business, resumes, and the like. Twitter is the fast-paced microblogging platform that's all about real-time content. And Facebook is the world's largest social network with over 800 million active users. So which is best for recruiting?
According to "definitive data" from Bullhorn, the "clear leader" is LinkedIn. Analyzing online activity data from 35,000 recruiters, Bullhorn discovered that LinkedIn recruiting efforts manage to drive more views than Facebook and Twitter combined. In a report titled “The Bullhorn Reach Social Recruiting Activity Report," research revealed that LinkedIn drives nine times more job applications than Facebook and three times more than Twitter.
“If you are serious about finding a job, Facebook should not be your first stop. There is a huge disconnect between where people arelooking for jobs and where they will actually find one—job seekers are focusing on Facebook, while recruiters are on LinkedIn,” said Art Papas, President and CEO of Bullhorn. “There is no question that social recruiting works. Our goal is to help recruiters and job seekers develop new strategies for connecting the right employees with jobs and companies that fit.”
While LinkedIn does professional best, Twitter may be "a highly under-utilized social recruiting channel," according to Bullhorn.
Interestingly, a Twitter follower is almost three times more likely to apply to a job than a LinkedIn connection, and more than eight times more likely to apply than a Facebook follower. A further comparison between the effectiveness of Twitter and Facebook reveals that recruiters’ Twitter followings drive almost twice as many job views per job as their Facebook fan bases.
The research suggests that half of recruiters use LinkedIn exclusively and boast nearly 700 connections on average. Twitter is the second-most popular tool for recruiters.