Who are the winners in the event management space in a Web 3.0 world?

Posted by Soniya Monga

We think it's safe to say that the folks over at Eventbrite have created an event system that could be considered the "business version of the evite tool." But how useful is this service? Although both are free web based applications, can Eventbrite win the mass popularity of more personalized and consumer driven sites like evite? How is the company differentiating itself from its competitors and where have they been successful? 

One of the consistent things about Eventbrite from a usability perspective is its integration in accordance to socially focused tools such as Facebook, Linkedin and Twitter. The service allows users to create a unique webpage for their respective event which in turns provides a promotional platform for event creators to reach mass audiences and share information with friends, fans and followers. Sites like evite are more consumer focused and don't have the capabilites for add ons such as ticket sales that eventually lead to event monetization. Eventbrite's unique market proposition lies in its succint and viable user interface which in turn lends itself to a purchase based event model, thus widening its appeal in the marketplace drastically.  Accordingly, its integrated promotional approach and its supported featured integration with PayPal Premium and Business accounts also make the service highly usable.

With evite reaching a potentially different audience than Eventbrite, who are some of the company's competitors? We're familiar with Eventbee, 123Signup and RegOnline as some of the players in the event management space, but where does Eventbrite stack up in comparaison to these web-based tools? Share your experiences using Eventbrite and tell us about the competitors you feel are making waves in this seemingly contested space.

Company:
Eventbrite
Website:
http://www.eventbrite.com
Location:
San Francisco, California, United States

We believe that anyone can be an event organizer. That’s why we’ve created tools that make it easy to sell tickets to all kinds of events — whether it’s a photography class or a sold-out concert, an inspiring conference or an air-guitar competition. With Eventbrite, organizers can create a customizable event page; spread the word with social media; collect money; and gain visibility into attendees and sales.... more


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Soniya Monga

Soniya Monga

From the world of finance to high fashion, and non-profits to technology, Soniya is currently exploring the power of the digital landscape for business to business marketing as a Relationship marketer within Microsoft Canada’s Small and Mid-Size business community. Soniya’s background includes roles at Morgan Stanley along with previous stints in Public Relations at Faulhaber PR. She has been... more




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