Wind Mobile turned two years old today.
The startup is the biggest of the discount wireless that were born from the government spectrum auction. And while it fell dramatically short of its lofty goal—1.5 million subscribers by the end of 2012 on paper versus 400,000 in practice—Wind has succeeded in offering consumers across Canada affordable and contract-free options for unlimited mobile talk, text, and data.
Despite major obstacles with foreign ownership and anti-competitive strikes from the giants (Rogers launching Chatr, for example), Wind has continued to grow. Over time, the company has gotten slightly better at bringing in newer handsets earlier—thus far a detriment to all the startups—and introducing favourable features like the WindTab. In 2012, Globalive chairman Anthony Lacaversa says that Wind's handset road map has been substantially improved, stating that he is "bullish" his company will be on par with all other Canadian carriers in getting the best devices immediately.
See Anthony's speech in the video below.