Canadian discount wireless carrier Wind Mobile added only 12,364 new subscribers during its last quarter, the company reported today. This is up just 3% from the previous quarter.
The startup carrier now has 415,000 subscribers, despite once boasting about a lofty goal of having one million by this time. Wind is also struggling to increase ARPU—it's up only 2.2% year-over-year.
Wind is one of the discount carriers created in the last government auction with the hopes of triggering a surge in healthy competition among Canadian telcos. However, Wind—as well as the other newcomers, including Public Mobile and Mobilicity—have had a difficult time loosening The Big Three's iron-grip on 95% of the country's wireless market.
Later this year, or early next, another government auction will sell more spectrum. Some is reserved exclusively for the startup carriers.
Photo: Financial Post