Wind Mobile has shaken up its top ranks.
Globalive, which owns Wind, will see its chairman, Anthony Lacavera, replace Ken Campbell as chief executive officer of Wind. In addition, the company is welcoming Gianiuca Corti as its new chief operating officer.
These changes mark the beginning of Wind's next phase of growth, Anthony says, with Wind looking to further claim its stake in Canada's chaotic telecom terrain.
But the sacrifice of enticing new customers and offering competitive prices has come at a cost: a customer of Wind Mobile is worth $29 per year to the company, just half if what a customer is worth to Rogers, Telus, or Bell.