Wind Mobile switches up CEO and COO as it preps to enter next stage of growth

Posted by Knowlton Thomas

Wind Mobile has shaken up its top ranks.

Globalive, which owns Wind, will see its chairman, Anthony Lacavera, replace Ken Campbell as chief executive officer of Wind. In addition, the company is welcoming Gianiuca Corti as its new chief operating officer.

These changes mark the beginning of Wind's next phase of growth, Anthony says, with Wind looking to further claim its stake in Canada's chaotic telecom terrain.

But the sacrifice of enticing new customers and offering competitive prices has come at a cost: a customer of Wind Mobile is worth $29 per year to the company, just half if what a customer is worth to Rogers, Telus, or Bell.

Company:
Wind Mobile
Website:
http://www.windmobile.ca
Location:
Toronto, Ontario, Canada

Simply put, we want to create the most unforgettably positive customer experience in Canada. How? By speaking with you, not at or over you. By making every site you visit, every store you set foot in and every call you have with us into a meaningful conversation to help build something better - together. We'll make it as easy as possible to be a customer. You'll have more control over your mobile experience than... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more



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