CMA Calgary has acquired the exclusive rights to screen the winning entries from the Cannes Lions International Advertising Festival – the "Cannes Reel" - one night only on November 30 at Flames Central. This holiday event is a fundraiser for the National Advertising Benevolent Society of Canada (NABS). Proceeds from this one-time screening will go to NABS.
Event sponsors are coming on board fast and furious, which bodes well for the charity. The Evans Hunt Group came on first with a platinum sponsorship (a guarantee of 50 tickets). For the benefit of NABS, Evans Hunt graciously waived their exclusivity rights, opening up room for more platinum sponsors.
"Evans Hunt was proud to be exclusive Platinum sponsor of the event," said Dan Evans, partner in the firm. "We're even more proud to open up the level so others could support NABS."
Evans Hunt's generosity paved the way for CBS Outdoor to also take a platinum sponsorship, quickly followed by a Calgary CMA commitment to the 50-ticket level as well. Additional sponsors are expected to come on board.
"The Cannes Reel is a fabulous draw, we're expecting a huge turnout," said Jim Carter, CMA Calgary President. "Communicators will get a chance to mix, mingle, be entertained and know they're helping NABS, an important charity to those of us in the profession."
The Cannes Festival is the world's only truly global meeting place for professionals in the communications industry. It represents the crème de la crème of international advertising.
2010 was a good year at the Cannes Festival, with Canada taking home fourteen awards in total. Four of those awards were for film. BBDO took home a Gold for Tropicana Orange Juice, DDB won Silver for The Canadian Cancer Society, while Bronze Lions went to PALM + HAVAS for VW Golf City and TBWA/Vancouver for The Vancouver International Film Festival.
The 2010 reel includes approximately two hours of the world's best commercials. Combine top notch creative with Calgary's best Christmas party at Flames Central and you have a premier event. Attire inspired by the Mad Men television series is encouraged.
Marketers, advertising professionals, communicators and media types will all benefit from this exclusive networking event.
To register, please go to the Canadian Marketing Association Calgary website. Doors open at 5:00pm and the screening starts at 7:00pm. Students: $29.00Members/Partners: $49.00Non-members: $149.00