World-famous record-breaking gamer "Athene" was the chief proponent behind a massive campaign that saw more than $1 million raised for starving children in East Africa. The campaign used Vancouver-born Fundrazr to accomplish this remarkable feat.
World of Warcraft master and YouTube celebrity Athene spearheaded the project, called Sharecraft 2012: The Save the Children Challenge, and spurred donators to reach the $1 million milestone with 16 days left in the 100-day campaign. A video of the stirring moment can be watched below.
"Millions of people, most of them innocent children, are at risk in the Horn of Africa due to the worst hunger crisis in 60 years," Athene noted beforehand. "The Internet has come to a point where when we simply collectively reach out for what we think is right, real change often follows. I can't raise one million dollars on my own, but together we can."
"A huge thanks to FundRazr," Save the Children's Dave Hartman wrote on Facebook. "We may have reached our mark, but this is just the beginning of a new era of fundraising and using social media and digital technology to better the world. Thanks to each and every one of you.”
“We developed the Challenge features in support of the Sharecraft campaign and we are very pleased that this marriage of social gaming and social fundraising is proving so effective in helping causes—whether non-profit, group or personal—better connect, inject some fun and collect much higher donations," said Fundrazr CEO Daryl Hatton. "We are proud that FundRazr was selected by the Tiger Woods Foundation, Sharecraft and by thousands of other causes for effective social fundraising.”
Social fundraising platform FundRazr turns fans into fundraisers using the power of gaming-style challenges, social sharing and sub-fundraisers. The Canadian startup allows fundraisers to share a video or image and personal message on their cause and collect secure payments in many currencies on Facebook, their websites, and other social networks. FundRazr then uniquely allows causes to turn fans into fundraisers by making it easy to publish and share a personalized sub-fundraiser with their network and also provide prizes and perks as incentives for the leading fundraisers.