The International Startup Festival is redefining what the elevator pitch. How? With this simple premise: they're hosting elevator pitch competitions in the most impressive elevators around the world.
"Aspiring entrepreneurs and startups will be provided a unique opportunity to pitch their businesses to investors while riding the tallest and most impressive elevators in the world," they explain online. The festival adds that "pitches are filmed by award-winning documentary filmmaker, Ondi Timoner, and those selected will be featured in her current project, A Total Disruption, a documentary and web series about innovators and entrepreneurs who are using technology to transform our lives."
Winners of each pitch contest will win free passes and paid travel to attend the International Startup Festival in Montréal, where winners from every city will compete for the world’s best elevator pitch.
The so-called Elevator World Tour will kick off on January 31 in Toronto. Given the city, we probably don't need to mention the pitches will take place in the elevator of the CN Tower, arguably the city's most iconic landmark.
For those curious how the contest will be formatted, 12 judges will take turns (two judges at a time) listening to one-minute pitches. According to the festival, a total of 100 pitches will be done over a two-hour period and a cocktail reception will be held at the top of the CN Tower for all.
Tickets are $50 for startups to pitch. The cocktail part is $145.