Today Yellow Pages Group (YPG) announced an agreement with location-based social networking startup Foursquare to participate in their "venue harmonization project" - a project to improve the accuracy of business locations in the Foursquare database.
YPG will add to the authentication and accuracy of business locations in the foursquare database as Foursquare breaks out venues into a separate API, making location-based app development even easier for developers.
“Through agreements such as this one, we continue to increase the value proposition of our public API, YellowAPI.com, and multiply traffic driven to our advertisers by making sure their businesses appear in major online and social networking destinations,” said Nicolas Gaudreau, Vice-President, Digital & Print Media, Acquisition & Retention at Yellow Pages Group.
YPG is the first Canadian company to participate in foursquare’s venue harmonization project, rendering 1.5 million Canadian business listings and information accessible to the social networking site through YellowAPI.com, the company’s open platform application programming interface.
The harmonization will also allow the hundreds of developers using YellowAPI.com to integrate foursquare functionality into their apps.