Yellow Pages Group announces Strategic Agreement with Foursquare

by Rob Lewis

Today Yellow Pages Group (YPG) announced an agreement with location-based social networking startup Foursquare to participate in their "venue harmonization project" - a project to improve the accuracy of business locations in the Foursquare database.

YPG will add to the authentication and accuracy of business locations in the foursquare database as Foursquare breaks out venues into a separate API, making location-based app development even easier for developers.

“Through agreements such as this one, we continue to increase the value proposition of our public API,, and multiply traffic driven to our advertisers by making sure their businesses appear in major online and social networking destinations,” said Nicolas Gaudreau, Vice-President, Digital & Print Media, Acquisition & Retention at Yellow Pages Group.

YPG is the first Canadian company to participate in foursquare’s venue harmonization project, rendering 1.5 million Canadian business listings and information accessible to the social networking site through, the company’s open platform application programming interface.

The harmonization will also allow the hundreds of developers using to integrate foursquare functionality into their apps.

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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