Yelp’s Launching New iPhone App

by Victoria Revay

I’ve been reviewing hyper-local review sites in Vancouver and I know some of them, like Rilli, are working on integrating a mobile component.  I think we’re all aware of the potential of putting events listings and local reviews on mobile devices.  The potential is huge and those in the game (locally speaking) that haven't already started to or haven't planned on offering a mobile option for their service, should.

Why?  Because one of the biggest competitors Yelp is launching an upgraded version of their iPhone app, focusing on a Twitter-like “Quick Tips” feature and offer improved GPS.  Although the original app is less than a year old, Yelp felt it was lacking this critical REAL-TIME-type of feature.  The new app will let you write a review directly from your iPhone.   Like before, the app will leverages GPS so the feeds from the Quick Tips will list the reviews, tips, and photos that is relevant to the user. In addition, a Friend Feed feature will be added that will pull in your friends’ activities. I guess Yelp’s idea is that there would be nothing better than to read a rant from an irate customer as it's happening to them.  It’s reality review-drama on your mobile and what could be better than that? 

For us in Canada and the UK, the app will be upgraded so it’s compatible.

San Francisco, California, United States

Yelp is the fun and easy way to find, review and talk about what's great (and not so great) in your world. You already know that asking friends is the best way to find restaurants, dentists, hairstylists, and anything local. Yelp makes it fast and easy by collecting and organizing your friends' recommendations in one convenient place. more

Vancouver, British Columbia, Canada

Rilli is a map-based online and mobile event creation tool for social people, doing real things, in the real world. more

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Victoria Revay

Victoria Revay

Like many, freelance journalist, Victoria Revay is ambitious and adventurous by nature.  Since leaving television news, Victoria has worked for, she has been published in Western Living Magazine, Blackbook Magazine’s Jet Set Travel Guide, Western Living Condo and, and she’s hosted an online entertainment show. She recently returned from her travels, blogging across... more

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