YouTube Mobile Activity Quadruples, Now Accounts for 26% of All Video Views

YouTube is feeling the might of the mobile revolution. Then again, who isn't?

According to YouTube executive Robert Kyncl, the Google-owned video streaming company says that views from mobile devices now account for a full quarter of views on the site.

"We’re experiencing a massive consumer shift," Kyncl said at the Abu Dhabi Media Summit last week. "Mobile has increased from 6% to 25% in last 18 months across the whole of YouTube."

YouTube mobile traffic tripled in 2011. And now it's quadrupled in the past 1.5 years.

Not unlike Facebook, YouTube has had difficulty monetizing mobile. For a long time it didn't have any ads on its mobile apps. Now YouTube—and Facebook—are serving up ads on their mobile apps, much to the dismay of consumers who have grown used to ad-less apps on their smartphones.

San Bruno, California, United States

Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on and across the Internet through websites, mobile devices, blogs, and email. Everyone can watch videos on YouTube. People can see first-hand accounts of... more

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