YouTube to enter the realm of live content

Posted by Knowlton Thomas on 2011-04-09 9:18:00 AM

Google 's YouTube aims to deliver live-streamed events.

The popular video website is founded on the concept of homemade videos being posted to the web (it's tagline is "Broadcast Yourself"). But it's popularity has enabled it to become a hub for HD music videos and some great professionally done video series on just about any topic, from Apple unboxings to applying make-up.

But it's time for that next step: “We’re exploring the next chapter of online video,” said Google Canada spokesperson Wendy Rozeluk in an interview with The Globe and Mail yesterday. "You’ll see some high-quality content, but also quality user-generated content as well.”

Naturally, live offerings won't be in abundance out of the gate, but it may not be long before traditional television content creators are feeling the pinch. Live or otherwise brand-new content is the most lucrative for TV: If YouTube can lock down major sports content, for example, companies like BCE (Bell Canada)—which has stated that sports content is a key component of its digital strategy—will most certainly not be pleased.

Company:
Google
Website:
http://www.google.com
Location:
Waterloo, Ontario, Canada

Google's mission is to organize the world's information and make it universally accessible and useful. As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine --... more

Company:
YouTube
Website:
http://www.youtube.com
Location:
San Bruno, California, United States

Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, mobile devices, blogs, and email. Everyone can watch videos on YouTube. People can see first-hand accounts of current events, find... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the Associate Editor of Techvibes. A Vancouver-based writer and author, Knowlton has been published in national publications and has also appeared on television and radio. He has written two ebooks and more are in the works. Previously, he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing... more

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