YouTube turns privacy policy struggles into everybody-wins profits

Posted by Knowlton Thomas

youtubeWhen a YouTube user posts a video from something they shouldn't, such as a copyrighted television episode, the third party who owns those copyrights contacts YouTube, who then removes the video and may also ban the user. It's a lose-lose: effort from the third party, wasted efforts and frustration from the user (and those who wanted to watch the video as well), and effort from YouTube in playing the role of po-po.

But now YouTube has implemented a win-win: when a user commits this felony, instead of YouTube punishing the user and sending the video in the black abyss, they coat the video is advertisements, and then split the ad revenue between themselves and the third-party whose copyrights are violated. The user can upload freely, other users can watch guilt-free, and YouTube and third parties can swim in pools of cash.

Given that the premise is so simple, it's strange this wasn't tried sooner. But better late than never, as YouTube internal conferences are no longer riddled with lawyers and fretting execs, and uploaders have greater freedom on the site than ever before.

Company:
YouTube
Website:
http://www.youtube.com
Location:
San Bruno, California, United States

Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, mobile devices, blogs, and email. Everyone can watch videos on YouTube. People can see first-hand accounts of current events, find... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more



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