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Most of Your Online Audience is Invisible

Are you ignoring two-thirds of your online audience because they seem to be ignoring you?

While it might seem counter intuitive, your social media strategy should take into account that about two-thirds of social media users aren’t sharing much, but taking in quite a bit.

At mesh conference yesterday, Andrew Reid and Alexandra Samuel shared insights from the world’s largest study of social media usage for the first time ever. The study which had 55,000 respondents from Canada, the United Kingdom and the United States, who use one or more social media tools, revealed that a majority of users aren’t sharing, but lurking on Facebook and Twitter. To give perspective on the unprecedented number of respondents, the average Pew Research Centre study has about 2,500 respondents.

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Montreal's Parta Dialogue Launches eValue Social Media ROI Suite

Parta Dialogue, which is headquartered in Montreal, has launched its eValue Social Media ROI Suite.

Meaningfully measuring social media's return on investment is a challenging but highly demanded goal that Parta is not alone in trying to achieve—Vancouver startup HootSuite is one of many companies attempting to calculate the ROI of social media. Google is another.

Parta's eValue Social Media ROI Suite is a set of software-as-a service tools designed to "calculate the performance of corporate social media campaigns by comparing natural engagement behavior of online communities against the paid promotion and management efforts deployed by companies to build these followings."

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Day Three: Facebook Sinks Another 4%

Facebook's IPO on Friday was the largest in the history of technology. The social network raised a staggering $12 billion, valuing the company at well over $100 billion. But after peaking more than 10% above its share price, the stock fell back to its debut price of $38.

On day two, the stock plunged deep into the red. Bleeding panicked sells like crazy, the share price of FB plummeted 12% to less than $34, sinking the company's valuation to barely $90 billion.

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Tech Bubble, Anyone? Facebook Shares Plunge 12% on Day Two

Facebook's IPO on Friday was the largest in the history of the world's technology sector. The social network raised a staggering $12 billion, valuing the company at well over $100 billion. But after peaking more than 10% above its share price, at just over $42, the stock fell back to its debut price of $38.

On day two, the stock is deep into the red. Bleeding sells like crazy, the share price of FB has plunged a steep 12% to less than $34, sinking the company's valuation to barely $90 billion.

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