Toronto’s Siren Advertising Invests Own Money into Client Ad Campaigns in Exchange for Revenue Share
Six years ago, Max Entin, founder of Toronto-based Siren Advertising started his own outsourced software development firm. When his developers had free time on their hands, they would work on creating proprietary products that the company could sell.
That’s when Entin’s team started to experiment with online advertising. Soon, they realized that they could make more money by focusing on online advertising, rather than software development. So, the company pivoted into Siren Advertising.
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Pinterest has championed an innovative way of allowing users to share web content. It builds on the notion that there is a select set of users who love curating information and many others who could stand to benefit from their hard work.