C-level executives who tweet on Twitter are held in high regard, a new study by social media branding firm Brandfog has discovered.
In a survey conducted by the firm, 78% of respondents said CEOs who participate in social media leads to better communication, while 94% stated that it leads to an enhanced brand image. And 64% believe it provides greater transparency.
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Canda's online career resource for students, TalentEgg, has launched a campaign today called Hire Gen Y Day. Designed for Twitter, the #HireGenY hashtag will drive TalentEgg's ambition to reduce youth unemployment.
Youth unemployment in Canada is nearly 15%—or almost double the total jobless rate of just over 7%. "Students and recent graduates across the country are entering into one of the most difficult job markets in recent history," a TalentEgg statement reads.
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If you've ever tried to follow a #hashtag on Twitter, it can be quite challenging with tweets coming in every few seconds. Now imagine you're the event organizer: stuck between the real-world happenings of the conference and what's being said online every minute.
Luckily there's one solution in Hashcaster, a service for event organizers trying to deal with the chaos of the hashtag at socially engaged conferences.
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Today is Twitter's sixth birthday. The real-time information network started on March 21, 2006, when founder Jack Dorsey was "just setting up my twttr"—the first ever tweet. Now, the microblogging platform sees nearly 200 million unique visitors per month and 3,000 tweets per second.
Less than one-third of Canadian small business owners are using social media, a new BMO Bank of Montreal survey reveals. And this comes despite the fact that half of Canadian business believe social media can increase profitability—not to mention it's free, when cost is often the only obstacle for a small business trying something new.
29% of Canadian small businesses don't believe that social media is a valuable tool, the survey found. 19% haven't tried because they lack knowledge.
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UPDATE: Rogers has changed its promoted tweet in response to the negative backlash from consumers:
We’re on Twitter to listen & help. We’re hearing you loud & clear today. You can reach us @RogersHelps #Rogers1Number
ORIGINAL: Rogers Communications is experiencing what McDonalds did in January - a major social media backlash.
The Toronto telecommunications company attempted to promote its new Rogers One Number service through a promoted tweet: "With #Rogers1Number, 1 is the only number you’ll need! Register for this new free service." But consumers took the hashtag in another direction.
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In a lesson on internet virality, one teenager's single, hyper-local tweet became a worldwide phenomenon overnight.
Calgary high schooler Hunter Mills used Twitter last week to inform his neighbourhood friends of a house party his buddy Kris Morrey was hosting. It was dubbed #ProjectKris, a reference to the movie Project X—about a house party that spirals out of control—which was a decision that would prove very foretelling.
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The biggest newsmaker from the power of social media in recent memory has been the campaign to make Ugandan war criminal Joseph Kony famous for his atrocities. That hasn't come without criticism toward the charity behind the unprecedented 55-million plus views the half an hour long video has garnered on YouTube since Monday.
Called Invisible Children, they were forced to explain their actions because of a controversial past that includes questionable financial records as only 32% of their funds went to direct services last year, ABC News reported. But the online virality is incredible: this tweet has received an earth-shatterng 265,000 retweets in less than three days.
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Toronto and Montreal-based startup SocialBungy believes that every digital marketing campaign should be unique on its own - without seeking the help of custom development or breaking your wallet.
When the company launched two years ago as a social media marketing shop, their customers, like Steam Whistle and Lindt Chocolate, were always asking for custom campaigns. But not all companies can afford the cost that comes with customization. To meet those market demands, SocialBungy plans to launch a socially-enabled contest and sweepstakes platform this spring.
“Ultimately our goal is to eliminate the high cost of launching a professional and brand-tailored campaign. In fact, most of our campaigns will run along the same price range as our cookie-cutter competitors, with campaigns starting at $249,” says Mike Barwick, Founder of SocialBungy.
read moreSo, it's more or less been confirmed that the long nameless Twitter bird has actually been named "Larry" all along (likely in reference to Larry Bird, the former professional basketball player). But how fast can that bird fly? These days, Larry is up to 3,000 tweets per second. And that's up by about 25% from just one month ago! Whew, those wings sure are pumping.
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