RIM CEO Thorsten Heins: The Enterprise is 'Where BlackBerrys Really Flourish'
Despite more aggressive marketing toward consumers in recent times, it seems that RIM doesn't intend to lose focus on the enterprise space that helped drive its earlier successes. Even though emerging trends like BYOD are rapidly eroding BlackBerrys marketshare in the enterprise, CEO Thorstein Heins told reporters today that growing the company's presence in business "absolutely matters," noting that the enterprise is "where BlackBerrys live best, where they really flourish."
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Retailers may have shoved mobile aside in Canada for the most part, but it is becoming increasing clear that consumers will have none of that.
MoSo 2012


