Allerta is a brand new consumer electronics design firm, focused solely on creating cutting edge mobile accessories that mesh perfectly with smartphones and a mobile lifestyle. Allerta recognizes the emerging prominence of smartphones, specifically as an increasingly common, portable gateway to the internet and aims to design useful products that leverage this ‘always-on’ connection. Allerta’s first product is the inPulse, the world’s first BlackBerry-connected wristwatch.


News on Allerta

Pebble Smartwatch Finally Gets a Shipping Date Eons After Kickstarter Campaign Ends
The Pebble Smartwatch shattered Kickstarter records when it raised more than $10 million from nearly 69,000 backers during its campaign last spring. But it failed to ship on time. In fact, it... more
Ouya Shatters Multiple Kickstarter Records Set by Canadian Entrepreneur in May
Ouya, the $99 Android-powered hackable game console, has made short work of Pebble's Kickstarter campaign records. The Pebble smartwatch, developed by Allerta, which was originally a Waterloo... more
Canadian Watch Hopes to Match Pebble's Kickstarter Success
What's up with Canadian watch technology and KickStarter? Pebble's legendary Kickstarter campaign wrapped up with the company raising a staggering $10,168,645 from 66,613 backers. Tripling the... more
Pebble's Eric Migicovsky: Silicon Valley is a Better Place to Build Your Startup Than Canada
It was a lot of fun watching Pebble's record-shattering Kickstarter campaign unfold from the first to the final chapter. Pebble, after all, is a product of Allerta, which was started in... more
Allerta Pre-Sells 85,000 Pebble Smartwatches as Legendary Kickstarter Campaign Closes
Pebble's legendary Kickstarter campaign has come to an end. Final numbers: the company raised a staggering $10,168,645 from 66,613 backers. In total, Allerta has pre-sold 85,000 Pebbles. And all of... more
With 11 Days to Go and $8.8 Million Raised So Far, Can Pebble Crack $10 Million on Kickstarter?
Vancouver-born entrepreneur Eric Migicovsky has now raised nearly $9 million for his product, Pebble, a smartwatch for iPhones and Android smartphones, from funding site Kickstarter. Pebble, made... more
Record Shattering: Pebble Now Doubles the Second Most Funded Kickstarter Campaign Ever
With nearly three weeks left to go, Pebble keeps on rolling. Now with an incredible 48,000 backers, the Canadian-born Pebble smartwatch has raised a staggering $7.2 million—more than double... more
A Rolling Stone Gathers Money: Pebble Now at $5 Million Raised from 34,000 People on Kickstarter
This Pebble just keeps on rolling. Built by Waterloo-born startup Allerta, the iOS and Android smartwatch has now raised a staggering $5 million on Kickstarter—by far the most of any... more
Pushing $4 Million, Allerta's Pebble Becomes Most-Funded Kickstarter Campaign Ever
We've been following Pebble closely since it launched a seemingly normal Kickstarter campaign one week ago. But after reaching its original goal of $100,000 in just two hours, we knew this was... more
Canadian Entrepreneur's Startup Now at $2 Million Pledged in Just Two Days on Kickstarter
Vancouver-born, University of Waterloo-educated Eric Migicovsky wanted to raise $100,000 for his new Silicon Valley startup, Pebble, in about five weeks through Kickstarter. He got that amount in... more
Check Out This Totally Unassuming House in Waterloo That's Secretly Incubating Significant Startups
There is nothing extraordinary about the Batavia House. On the outside, anyway. But inside the six-bedroom bungalow on Batavia Place, it's all about the extraordinary. Financial Post Tech Desk... more
Waterloo's Allerta is bringing the NHL to your wrist
Your watch just buzzed. Ryan Kesler scored. Hockey fans will love the convenience of Waterloo-based Allerta's inPulse watch, now with a new mobile app that tracks NHL games and vibrates when goals... more
Waterloo's Allerta inPulse launches high-tech BlackBerry watch
The concept of a smartwatch seems simple enough in theory, but it's difficult to execute well in practise. Doing it best, perhaps, is Waterloo's Allerta and their inPulse team of designers and... more
Spring has sprung at Waterloo's VeloCity
Great piece titled Boot camp aimed at high-tech start-ups in Today's Financial post about the VeloCity Program at the University of Waterloo. Writer Karen Mazurkewich spends some time with Eric... more
Waterloo start-up introduces BlackBerry wristwatch
Last week images of the eagerly anticipated BlackBerry watch appeared on the popular CrackBerry fan site. Turns out the idea of a watch that mimics your BlackBerry that wasn't that far-fetched.... more

Phillip St
Waterloo, Ontario, Canada N2L 3W2