As marketing managers responsible for managing million-dollar marketing budgets, we've experienced budgeting challenges first-hand. Budgeting was a painful process—whether it was fiscal year planning or ongoing tracking, adjusting or measurement. Spreadsheets and finance systems weren't helping. This was especially true in large marketing environments, with many teams spending against the same budget.
As we started our own marketing services company, we kept seeing the same problem at our client sites. There were always budgeting questions that couldn't be easily answered, but answers were needed yesterday. It was difficult to simply know what was spent, let alone know more detailed information needed to make the best budget decisions.
We felt that budgeting shouldn't be so challenging, especially considering it was a core component to our roles (essentially being tasked with effectively managing a budget in order to implement campaigns that have an impact on revenue).
So we decided to do something about it, and Allocadia was built as a result
