ADGi differs from other organizations because:
1. We have a depth of experience in several industries, with a range of consumer and business audiences and across a range of hardware & software platforms and form factors.
2. The usability testing work we do (we have our own testing facility!) informs the information architecture work and expert analysis work we do by offering us insights into the way real users interact with real websites and applications on both computers and hand held devices.
3. Our depth of experience in information architecture allows us to develop elegant solutions to the usability problems found in the lab.
4. Each and every project has the attention, direction, and supervision of a senior member Information Architect – from conception to execution.