Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees, or partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies—blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc.—with security, control, and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times, Northwestern Mutual, and Procter and Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing, and build a "corporate memory."

The Awareness platform was first launched in January 2005 and now hosts hundreds of online communities. Backed by Greylock Partners and NorthBridge Venture Partners, Awareness is headquartered in Waltham, Massachusetts.

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News on Awareness

Meet Canada's New Preferred Marketing Developers for Facebook
Facebook today announced the combination of the Preferred Developed Consultant and Marketing API programs and the subsequent launch of the newly minted Preferred Marketing Developer program. There... more
Shoot for the enterprise, and even if you miss, will you land amongst the consumer?
A couple weeks ago, we took a look at how Foursquare is increasing social capital and spoke to the company directly to understand their thoughts as they evolve into an emerging... more
Facebook's f8 Conference: Canadian content
On April 21st, Facebook held their f8 conference in San Francisco.  The purpose of the conference was to bring together the developers and entrepreneurs who are building the applications we... more

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