In March of 2005, New Horizon Interactive set out to create an online world for kids where they could safely play games, have fun and interact. As parents and Internet specialists, New Horizon''s owners wanted to develop a place they’d be comfortable letting their own kids visit.
The Club Penguin team got to work, consulting with educators, law enforcement representatives and other parents, doing extensive research into online safety, and conducting widespread testing. Eight whirlwind months later, in October 2005, Club Penguin opened to the public with about 25,000 users.
Word quickly spread, mainly due to great reviews from users and parents impressed by the quality of the games, activities and security functions. In March 2006, Club Penguin was showcased on Miniclip, the world’s largest online game site. Since then, Club Penguin has become the number one game on Miniclip with an audience of more than four million active players.
In light of Club Penguin’s incredible success, its founders continue to focus on the three key areas of fun, safety and service. Club Penguin is updated every week and most of the company’s resources go into making Club Penguin safer than ever. Eighty per cent of Club Penguin’s staff is made up of safety personnel and moderators, many of whom are parents.
Club Penguin is completely funded by subscriptions. There is no advertising or marketing of any kind, which is a further testament to Club Penguin’s ongoing commitment to protecting its young users.
Club Penguin is based in the beautiful city of Kelowna, four hours (by car) east of Vancouver, British Columbia, Canada.