Club Penguin

Club Penguin

In March of 2005, New Horizon Interactive set out to create an online world for kids where they could safely play games, have fun and interact. As parents and Internet specialists, New Horizon''s owners wanted to develop a place they’d be comfortable letting their own kids visit.

The Club Penguin team got to work, consulting with educators, law enforcement representatives and other parents, doing extensive research into online safety, and conducting widespread testing. Eight whirlwind months later, in October 2005, Club Penguin opened to the public with about 25,000 users.

Word quickly spread, mainly due to great reviews from users and parents impressed by the quality of the games, activities and security functions. In March 2006, Club Penguin was showcased on Miniclip, the world’s largest online game site. Since then, Club Penguin has become the number one game on Miniclip with an audience of more than four million active players.

In light of Club Penguin’s incredible success, its founders continue to focus on the three key areas of fun, safety and service. Club Penguin is updated every week and most of the company’s resources go into making Club Penguin safer than ever. Eighty per cent of Club Penguin’s staff is made up of safety personnel and moderators, many of whom are parents.

Club Penguin is completely funded by subscriptions. There is no advertising or marketing of any kind, which is a further testament to Club Penguin’s ongoing commitment to protecting its young users.

Club Penguin is based in the beautiful city of Kelowna, four hours (by car) east of Vancouver, British Columbia, Canada.


News on Club Penguin

Disney Canada Hit by Layoffs – More to Come?
The BC Tech industry is big, and beautiful. So it’s always a little painful when the “L” word is thrown around. Layoffs hit the Okanagan heavy-weight today, and more will most... more
Former Club Penguin Founder Addicted to His Own Game
Hyper Hippo Games has launched an “unusually addicting” videogame. Adventure Capitalist on iOS and Android is a "deceptively simple and quirky app." It is currently a huge hit on the... more
Catalyst Game Labs Partners with Hyper Hippo to Develop Leviathans Online
The former cofounder of Club Penguin, Lance Priebe, recently announced on his blog that Kelowna is now home to Hyper Hippo Productions. He has been secretly working with the talented Pascale... more
Club Penguin Cofounder Steps Down After Five Years at Disney
Club Penguin cofounder Lane Merrifield has decided to step down five years after the Kelowna-based company was acquired by Disney. In a note sent to employees earlier this week, Merrifield wrote a... more
CONNECT Keynote with Club Penguin's Lane Merrifield [video]
Club Penguin Co-Founder and General Manager Lane Merrifield keynoted last week's CONNECT Confernce and today the BCIC made his presentation available online. Part I is embeded below and the... more
CONNECT 2010 Conference speakers and sessions finalized
Now that the GROW Conference is in the books, the next BIG event to hit Vancouver will be BCIC's CONNECT Conference on October 12th at the Vancouver Convention Centre. The CONNECT Conference... more
Club Penguin Founder to keynote CONNECT
With the 2010 version of CONNECT just around the corner, the BC Innovation Council has announced their keynote speaker. Here's a hint: What BC-based startup attracted Disney's attention by... more
What kind of company can you build outside of the Valley?
I often get asked by investors and entrepreneurs alike how building a startup outside of Silicon Valley is possible and I always answer that it depends on what kind of company you are trying to... more
Club Penguin misses targets and Disney gets a deal
Kelowna-based Club Penguin, the subscription-based online community acquired by the Disney in 2007, has failed to meet profit targets that were tied to $350 Million in payouts to the Web... more
Lemur Bay hopes to join Club Penguin
Disney's $700 Million acquisiton of Club Penguin put Kelowna on the map and UWC Entertainment's Ken Hartfield is hoping to keep the spotlight on Kelowna with Lemur Bay. Lemur Bay launched this... more
Club Penguin Co-founder to speak at SFU Venture Connection
SFU Venture Connection is holding its annual recognition reception to celebrate entrepreneurship at SFU this month and bringing in Club Penguin's Dave Krysko to do the keynote. We are extremely... more
The Okanagan Valley - A Tech Commercialization Primer
Major Players The Okanagan Science and Technology Council (OSTEC) is the region's lead not-for-profit tech boster. According to OSTEC's most recent financial statements, that organization spent a... more
March of Club Penguin: Onward and upward
Every week Techvibes will be republishing an article from Business in Vancouver newspaper. This article was originally published in issue #1026 - June 23 - 29, 2009. One of Lane... more
Club Penguin Founders miss $175 Million earnout in '08's Staci Kramer reported this morning that the three founders of children's virtual world Club Penguin won't be collecting on a portion of the earnout they negogiated when being... more
OurWorld is For Kids and It's Making Money
Techflash is reporting that Seattle-based Flowplay has raised more money for it’s online world for kids, OurWorld. The virtual world is growing by thousands and thousands of kids a day,... more
Webby Award nominations announced
Nearly 10,000 entries were submitted for the 13th Annual 2009 Webby Awards and the nominations are now in. The Webby Awards is the leading international award honoring excellence on the... more
Silicon Vineyard Innovation Awards
The Okanagan Science & Technology Council announced the call for nominations for the Sixth Annual Silicon Vineyard Innovation Awards this week. The awards acknowledge excellence in innovation... more
Club Penguin's Virtual News Courts Huge Youth Subscriber Base
In a world where "print is dead" is a popular meme and newspapers face declining readership and revenues, who could imagine a paper with 6.7 million readers, staffed by 3.5 people, and virtually... more
Club Penguin checks in with BC Business
It's been six months since Kelowna residents Lane Merrifield, Lance Priebe and Dave Krysko sold Club Penguin to Walt Disney for upwards of $700 million and they've received plenty of well-deserved... more
Club Penguin nominated for a Silicon Vineyard Innovation Award
What does a company that was bought out for $500 million by Disney do for an encore? For Club Penguin, it's getting nominated for a Silicon Vineyard Innovation Award, an initiative from the... more
Going to Disneyland!
Rajan Sodhi of PEER 1 just reported that one of their clients, Club Penguin, has been acquired by Disney. This news comes after months of acquisition rumours which included Sony and... more