Lat49 was developed by Vancouver-based IDELIX Software Inc., a company that specializes in technologies for visualizing, presenting, and interacting with complex visual information. Having identified a strong market demand for an effective map-based advertising model, the team of visualization and data interaction experts at IDELIX has tackled the challenge of map-based, geographically targeted advertising.
Everyday, there are new examples available on the Web of how people are combining data with maps to create insightful new methods for viewing and analyzing information. These map-centric Web sites attract an interactive audience of repeat visitors. This is an active and engaged audience that has been virtually unaccessible to advertisers... until now.
News on Lat49 Media Inc.
If press releases announcing partnerships were a sign of success, Vancouver's Lat49 is on a serious roll. Mapvertising pioneer Lat49 added AccuWeather.com and Rand McNally to its list of... more
Vancouver's Lat49 announced today that they have closed a $1.5 Million Series A financing led by PenderFund Capital Management with participation from existing investors including Discovery... more
It’s become a hallmark of the wayfaring experience, using online maps. Sitting in the bustling centre of a city yet unexplored, wondering where you can find something so specific it would... more
Vancouver's Lat49 announced today that it has partnered with Topix - a top three online newspaper destination behind only the New York Times and USA Today (comScore, July 2008). Topix adds yet... more
The Travel Ad Network (TAN) announced today that it has partnered with Vancouver's Lat49 to offer advertisers the ability to deliver geo-contextually targeted display ads across a wide variety of... more
Vancouver's Lat49 has extended its reach at home with new partnerships with Canadian local-search and real estate sites ZipLocal and HomeZilla. Lat49 is an online advertising network that provides... more