LeanIn is a revolutionary new way for TV and Online video viewers to interact with and discover content that is relevant to them. We incorporate all of the latest advancements in social networking and gaming and deliver them to viewers right inside the video player. Our technology transforms content discovery from: ‘what’s on now?’ to ‘what have my friends been watching?’ and ‘what are they digitally saying about it?’

With LeanIn, viewer interaction is natural and intuitive and provides content owners with tools and incentive programs to reach bigger audiences, in a more meaningful way.

Our product is a stealthy toolbar that opens up a whole new dimension of video. It empowers audiences to share, comment, bookmark, and search. Key features include a patent pending video map, a video heat map and a loyalty program with audience competition at its core. People will no longer watch video. They will LeanIn and interact with it.


News on LeanIn

Toronto's LeanIn launches Social Video Player
This morning Toronto's LeanIn launched a service designed to bring crowd-wisdom and sharing to online video. LeanIn allows viewers to mark their favorite section of a video, add a comment that... more
Ten Toronto startups will participate in the C100 “48 hrs in the valley” program
From June 8th to 9th, a group of Canadian startups will be heading down to San Francisco to participate in the C100 “48 hrs in the valley” program. While they are in the... more
The art of pitching to investors – what worked and what didn’t at the DEMO Innovation Tour event in Toronto
The DEMO Innovation Tour, sponsored by Rogers Ventures, stopped by Toronto yesterday in search of the best product innovation to showcase at the DEMO Spring 2011 conference in Palm Desert, CA. In... more
Share great scenes from inside a video with the LeanIn video toolbar
Here's a recipe for a great idea: Let's make a site that allows anyone to create an account Upload a video to your account Share a link to your video with your friends Repeat steps 2 and 3... more

502 - 10 Dundas St E
Toronto, Ontario, Canada