Peerset has built a patent-pending solution that analyzes social media content and feeds a proprietary psychographic recommendation engine to provide Publishers and Ad Networks with an expanded yet targeted audience. Peerset's feature product, PS Expander, can integrate with existing ad serving systems and enhance any existing investments in contextual or behavioral targeting solutions. Peerset's analysis tool, PS Insights, helps Marketers and Ad Sales teams prioritize new and existing content categories to find and reach engaged users with the proper messaging.

Peerset is leading innovation in the newly established field of Social Psychographic targeting. We have spent the last three years performing scientific research to understand how people's ideas, thoughts and opinions hang together and what assumptions can be made about how their explicit expressions of interest or intent translate into related actions. Advertisers and their partners are seeing significant lift in the efficiency of their campaigns and we have found them new markets to promote their brands.

The company has offices in San Francisco, California and Toronto, Canada.

Social Media

News on Peerset

Jordan Banks: looking for early-stage consumer focused tech companies
Remember this name: Jordan Banks.  Why?  At Techvibes, we feel Jordan is going to play an important and influential role in shaping how new companies approach the world of online... more
CIX Top 20: Peerset
Up next in the Digital Media stream at the CIX Top 20 is Toronto's Peerset and their CEO Mike JB John-Baptiste. Peerset, the science of infinite connections, is an advertising data tool that... more
Who are the 20 Most Innovative Companies in Canada?
Last night the Canadian Innovation Exchange (CIX) nominations reception was held in Toronto. 20 of the most innovative companies came together to showcase their talent and the nation’s best... more

530 Richmond St W
Toronto, Ontario, Canada
1275 Florida St
San Francisco, California, United States 94110