Vision Critical

Vision Critical

Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical’s customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes.

Hundreds of high-performance organizations use Vision Critical’s technology, including Banana Republic, Time Inc. and John Deere.


News on Vision Critical

Vision Critical Lauches Stories on Sparq Platform, Adding Context to Customer Intelligence
Vision Critical, a customer intelligence platform provider, this week announced Stories, a feature now available in the Sparq platform. With Stories, customers can organize and share the... more
Vision Critical Sells Consulting Business Unit to Clear Path for IPO
According to an article in the Globe and Mail today, Vancouver's Vision Critical has cleared a major hurdle on its path to an initial public offering with the sale of one of its two divisions.... more
Not Much IPO Action Expected in 2016, Says Omers' Ruffolo
Don't expect much fresh action on the public market in 2016, says a leading venture capital firm. According to John Ruffolo, chief executive officer of Omers Ventures, Canadian technology... more
Vision Critical Turns Customers into Advisors of Big Brands
A customer revolution is happening. "Customers have more power, more control, more ability to impact brands in a more significant way than ever before because of mobile, social, and the... more
Vision Critical Hires BMO Ahead of IPO, Sources Say
Vision Critical has hired Bank of Montreal to help prepare going public. According to a Bloomberg report, citing anonymous people familiar with the process, the Vancouver-based marketing... more
Tech Dominates List of Canada's Most Innovative Companies
Technology firms new and old dominated this year's list of Canada's Most Innovative Companies. Virtually everyone on the list, compiled by Canadian Business, will be familiar to Techvibes... more
Vision Critical Adds New Investors with $16 Million Round
Vancouver-headquarted Vision Critical announced today that Georgian Partners has taken an equity position in Vision Critical. Georgian Partners led the $16 million round which included... more
Pollster Angus Reid Leaves Vision Critical
Vancouver-headquartered Vision Critical has announced that Dr. Angus Reid is retiring from the position of Executive Chairman. Reid co-founded Vision Critical with his son Andrew Reid in 2000.... more
HootSuite and Shopify Poised to Go Public: Report
Vancouver's HootSuite Media, Waterloo's Desire2Learn, and Vancouver's Vision Critical Communications are "among technology companies that will be ready to go public within two years," according to... more
Sharing is the New Buying: How Brands Can Win in the Collaborative Economy
The collaborative economy is a growing market in which consumers, enabled by a new set of websites and applications, are sharing or trading goods and services with each other. Customers... more
Vision Critical Hires Derek Smyth, Former Managing Director of Omers Ventures, as CRO
Vancouver-based Vision Critical has announced that Derek Smyth, a former managing director at OMERS Ventures and, has joined the company as chief revenue officer. A respected venture capitalist,... more
OMERS Continues West Coast Investing Trend with $20 Million for Vision Critical
This morning Vancouver-based Vision Critical announced that they have received a $20 million investment from OMERS Ventures. This is the third large investment for OMERS Ventures in Vancouver this... more

Mezzanine - 200 Granville Street
Vancouver, British Columbia, Canada