The way we approach the stock market is different than most. These are the fundamental principles we follow:

  • Understanding the business behind the stock is the first and most important step in any investment decision.
  • Emotions should not affect decisions to buy or sell, only objective analysis.
  • The market price of a stock has no impact on its value.
  • Over the long term, value investing is the best way for the self-directed investor to maximize gains and minimize losses.

We apply these principles in our own personal portfolios and we believe that every investor should do the same. We've built Vuru to enable every investor to make sense of a stock's fundamentals and to understand the intrinsic value behind their investments.


News on Vuru

Wave Accounting Acquires Stock Research Tool
Toronto's Wave Accounting announced this morning on their blog that they have acquired Montreal's Vuru. Vuru was part of FounderFuel's inaugural cohort and launched in November 2011. Vuru's... more
FounderFuel shines with nine Startups on inaugural Demo Day
Today Montreal's FounderFuel officially unveiled the nine graduating teams from their first cohort at their Demo Day. The teams pitched to a full house at Monument National that included 120+... more
FounderFuel's Vuru launches new Stock Market Research Tool
Montreal's Vuru announced officially their launch today. The FounderFuel portfolio company has simplified stock market research by making sense of financial reports for the growing number of... more
Four Canadian Tech Stocks Worth a Second Look
Canadian tech stocks have been largely ignored compared to their American counterparts. But, for the long-term investor, there are currently plenty of great buying opportunities north of the... more

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