WineAlign is the ultimate service for making informed buying decisions at your local Ontario government wine store. Use it before you shop from your home or office computer, or standing right in the store aisle with your mobile device. It aligns current store inventory, professional critical ratings and reviews, your budget, your food choices, your taste preferences and those of your friends. It is also a practical site, providing valuable tools to manage your own cellar and inventory and build your own personal rating system. And it is a social site allowing you to share information and discuss wine recommendations with friends and associates.

Over and over again we hear about people buying wine by snatch and grab, by label design or by some vague notion that a certain grape or region is supposed to be good. Many purchasers readily admit that they buy wine by chance “without having a clue”. The complex system of releasing new wines in Ontario, especially the more expensive, smaller quantity wines, makes selection decisions even more difficult. Many wines are here today, gone tomorrow, sometimes within hours if the local wine media has raved about it. WineAlign quickly and efficiently allows you to narrow your options to the most highly rated wines within your budget, that are currently sitting on the shelf at your local store. The service even provides you with the ability to preview upcoming releases a few days before they hit the shelf.

WineAlign was designed by wine consumers, - not wine sellers - who want logical, practical and objective wine buying advice. The service aggregates ratings from a growing portfolio of top Canadian wine critics who taste thousands of wines a year and have an objective frame of reference for rating quality and the journalistic ability to effectively communicate the style, character and background of the wine. But your opinion, and those of your friends, matter as well, so WineAlign allows you to build your personal review and rating system.

Leveraging the latest technology, WineAlign is simply the best tool for making informed wine buying decisions. In the coming months, WineAlign will be expanding to other provinces across Canada. We invite you to explore the many benefits of WineAlign, saving money by making more informed wine purchases and consistently bringing great wine experiences to your table, and to those of your friends.


News on WineAlign

Toronto's WineAlign challenges provincial incumbents for traffic online
Toronto-based wine portal startup WineAlign is making some waves when it comes to wine online. In a recent blog post they compared Canadian wine-related online properties and found themselves... more
WineAlign sees big traffic in 2010
Wine connoisseurs in Ontario interested in hearing about the best wines available in the province should be paying attention to WineAlign. And if website traffic has anything to say about it, they... more
Three new startups introduced at SproutUp Toronto
Wednesday night saw the return of SproutUp to Toronto after a summer hiatus.  This event saw three Toronto-based startups introduce their business to the Toronto startup community. The first... more
DemoCamp returns to Toronto
The DemoCamp series has long been a staple of the Toronto tech community and many of the city’s most successful startups have used these events as a launching pad. A typical night features... more
Web 2.0 Wine Recommendations on your Smartphone
Toronto's Uncork Solutions announced today the launch of WineAlign - an online service to help Ontario consumers make more informed purchase decisions at their local government wine stores. The web... more

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