As Generation C is the most digitally conected on the planet, maybe the "C" in our recently renamed generation stands for "cool" representing people from the ages of 18-34 in various fashions. I just turned 23, but I'm thinking it's just not cool to represent the old ethos of what cool used to mean anymore—which is generally doing nothing, chillin' out and maxin' out like Will Smith on the Fresh Prince of Bel Air versus his nerdy counterpart Carlton Banks. 

But before I mistakingly think my generation is special, the number one trending hashtag Friday in Toronto for a time was #InThisGeneration. The hashtag launched a protest against my own generation and what they have become—loveless, alcoholic, judgemental, disrespectful, disloyal, tatted, anti-authority, untrustworthy, and pregnant. 

Social Media Week Toronto was a success with over 100 events in its fourth year running. A main takeaway from the week is that everyone has a different social media strategy and you have to figure out what works for your particular brand. Not even the most-followed people on Twitter have it all figured out. After all, some of the most followed people on Twitter are in fact the biggest social media cheats using those bots to add and remove followers that aren't following back! 

I attended "The Social Butterfly: Escaping The Net" led by Daniel Berkal of The Palmerston Group who attempted to show an audience the differences between online and offline social butterflies. He says that we're not social online, we're just connected because with no barrier to social convention almost everyone wants to be friends.