This year marks the 100th anniversary of the Calgary Stampede, and as such, Canada Post has decided to mark the occasion with a couple of high-tech commemorative stamps.
The stamps, designed by Calgarian artist Xerxes Irani, are yet another example of using augmented reality (AR) to give customers a more interactive experience.
When used in conjunction with the Canada Post Stamps Alive app for smart phones and tablets, one stamp depicts a virtual horse you are able to interact with, pet, and change its colour, while the other stamp reveals a barrel-racing game, where you are able to try and beat your own time, or submit your score to facebook and twitter.
All in all, Canada Post seems to be innovatively looking for alternative revenue streams.
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