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Canadian Woman Suing Facebook Over 'Reckless' Breach of Privacy Laws

A BC woman is launching a class action lawsuit against Facebook. The Canadian entrepreneur, who owns Video4Web Productions, has filed a lawsuit in the Supreme Court of British Columbia on behalf of all BC residents who are Facebook users and whose name or photograph has been used by the social networking giant in its recently added "sponsored story" feature without consent.

Sponsored stories, which are triggered when a user clicks Facebook's famous "like" button on brand pages, should be illegal, Deborah Douez says. The way they function now—using a Facebook member's name or photo to endorse third-party products to that member's friends without consent—should not be allowed, her suit argues.

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Canada Privacy Commissioner: Facebook Shows Improvement but Should be More Proactive

The Office of the Privacy Commissioner of Canada has come forth to say that Facebook shows "improvement in some areas" but that the social networking giant "should be more proactive on privacy when introducing new features."

Commissioner Jennifer Stoddart announced the findings of three complaint investigations involving Facebook and revealed that Facebook "has shown greater awareness of users' privacy rights." However, she affirms that the company "still needs to do a better job of considering privacy issues before rolling out new features."

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Tiger Woods turns to Canadian Startup for Facebook Challenge

This morning Tiger Woods and his foundation launched a fundraising campaign on Facebook to raise money for 10 underserved students to attend college and he chose Vancouver's FundRazr to power it.

The fundraising campaign will be conducted on Tiger’s personal Facebook page via the streamlined FundRazr application. Participants from around the world can contribute as little as $1 to the scholarship program. Every dollar raised will be personally matched by Woods with all proceeds going directly to the Earl Woods Scholars. The six-week campaign, beginning today, will conclude on May 14.

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Top Articles of March 2012: Last Month's Newsmakers Were Rogers, eThor, HootSuite, and RIM

1. Rogers Social Media Campaign Backfires by Knowlton Thomas

When Rogers paid to promote the hashtag #rogers1number, they intended to promote their new service, Rogers One Number. Instead, consumers used the national stage Rogers created to voice their displeasure with the company. It was one of the biggest social media gaffes of the year.

2. HootSuite Massive Funding Rumour by Rob Lewis

When our Editor-in-Chief sleuthed out a possible "massive financing round" HootSuite was on the verge of closing, the local startup and investment community was buzzing. He suggested a "nine digit valuation" and he was bang on—the Vancouver startup raised $20 million from Omers for a valuation of $200 million. We were on the story days before anyone else. Now Ryan Holmes is one-fifth of the way to his billion-dollar goal.

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Lawyer: It's Illegal for Employers to Ask Job Seekers for Facebook Passwords in Canada

A week ago, Elise Moreau wrote about employers asking for job seekers' Facebook passwords during interviews as part of their screening process. No one was happy to hear about employers attempting to access potential employees' social media networks - especially not Facebook.

Now Paul Cavaluzzo, a Toronto-based labour lawyer, has come forth to put job seekers' concerns at ease. He, alongside other lawyers, says that laws in Canada offer strong protection against employers asking for this personal information.

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Scene Adds Social and Gamification Features to Movie Experience

Scene is bring a gamification dynamic to its online social efforts. The Canadian movie rewards program, which has 3.5 million members, has launched the Trivia Stars Facebook game.

The game has users—including non-members—put their movie knowledge to the test with 10 questions across multiple genres. The game offers the chance to earn Scene points, which can be cashed in for free movie tickets, popcorn, DVDs, and even gift cards to Milestones.

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Less Than One-Third of Canadian Businesses Use Social Media, BMO Discovers

Less than one-third of Canadian small business owners are using social media, a new BMO Bank of Montreal survey reveals. And this comes despite the fact that half of Canadian business believe social media can increase profitability—not to mention it's free, when cost is often the only obstacle for a small business trying something new.

29% of Canadian small businesses don't believe that social media is a valuable tool, the survey found. 19% haven't tried because they lack knowledge.

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SocialBungy to Launch a Socially-Enabled Contest and Sweepstakes Platform This Spring

socialbungy screenshotToronto and Montreal-based startup SocialBungy believes that every digital marketing campaign should be unique on its own - without seeking the help of custom development or breaking your wallet.

When the company launched two years ago as a social media marketing shop, their customers, like Steam Whistle and Lindt Chocolate, were always asking for custom campaigns. But not all companies can afford the cost that comes with customization. To meet those market demands, SocialBungy plans to launch a socially-enabled contest and sweepstakes platform this spring. 

“Ultimately our goal is to eliminate the high cost of launching a professional and brand-tailored campaign. In fact, most of our campaigns will run along the same price range as our cookie-cutter competitors, with campaigns starting at $249,” says Mike Barwick, Founder of SocialBungy.

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INcubes Demo Day: Five Innovative Internet Entrepreneurs Seek Funding

Three months ago, INcubes opened their doors to seven new companies for incubation in Toronto. INcubes evaluated the market potential of these startup ideas, and then off the startups went into a three-month qualifying curriculum program. 

In the third month - after business plan refinement, expert advice, market research and development facilitation, resource procurement, third party qualification, and product plan refinement - five of the seven selected startups created an investor package presentation and practiced their pitch before going live Tuesday at the Royal Ontario Museum before an audience of interested parties. 

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