Canadian retailer London Drugs has deployed iPads to staff across all 74 of their locations in BC, Alberta, Saskatchewan, and Manitoba. The iPads will assist customers with real-time research and price comparisons, the company says. The rollout will occur over the next two weeks, according to the retailer.

“At London Drugs, we know we have the right prices and highly educated staff in our stores and so this new ability for the customer to see first-hand information at the purchase decision further affirms this superior service commitment to our customers,” says Wynne Powell, London Drugs president and CEO. “Providing access to open information allows the customer and our staff to engage in a fully knowledgeable discussion about a product with the aid of online research at their fingertips.”