The last business seminar you need in 2009.
“Efficiently leveraging high impact word-of-mouth channels - right now.”
This seminar will show owners and managers how the convergence of traditional and social media management achieves the best balance for getting the word out about your product, service and brand. We’ll be talking about:
+ Managing traditional media – Print and broadcast media
+ Managing social media – blogs, Facebook, Youtube, Twitter and emerging technologies
More importantly, this session will provide practical advice on building more efficient, higher impact use of media relations (print and broadcast) as well as social media. This will encompass useful tips that can be used right away, and frameworks for planning and managing scarce capacity.
This seminar is relevant to Owners and Managers who:
+ want to cut through the clutter and communicate their brands through ‘free’ channels
+ are leveraging various media today, but want bigger impact while streamlining efforts
Meet our experts:
A catered networking opportunity follows the session from 5:30PM - 6:30PM.
Meet our experts:
LINDA BILBEN, REPUTATIONS CORPORATION
Linda is Vice President of Reputations, a top-tier reputation management consultancy that manages media for companies in recreation, sports and tourism to 2010 Olympic technology giants and Canada’s largest retailer. Yet Linda is well-versed in the needs - and capacities - of smaller businesses. Linda will share 20 years of experience in creating stories the media love to print and air. www.reputations.com
MARK SMICIKLAS, DIG360 AND INTERSECTION CONSULTING
Mark is a Social Media Strategist who uses a target audience and objective driven approach to help consumer-focused organizations and B2B clients develop & implement strategies based on the dynamics of Web 2.0. Mark will present his social media strategy framework and illustrate case studies and best practices. www.dig360.ca
DAVID IAN GRAY, DIG 360 CONSULTING LTD.
Your host, David is a retail expert who works with private-sector and NGO executives who wish to better define their markets, understand their environments, deepen stakeholder relationships, and build improved 'retail' experiences. www.dig360.ca
