Conversion Camp Montreal

If you have a web site where users take action (sign up, refer a friend, post content, buy things, download an app), then this workshop is for you.

Optimizing your landing pages can help you get to product/market fit faster, and optimize once you've gotten there. This workshop will introduce you to the basics and give you practical tips on where to start.

Agenda (subject to change)

1. Introduction (20 min + 5 min Q&A) (Martin Hudon, Reflexity)

What is conversion optimization?
Why is it important
What to test if your business model is:

o SaaS
o Content/social site
o eCommerce
o gaming

How to test

o A/B vs Multivariate testing
o Testing pivots and optimizations
o Tools of the trade (GWO, Omniture)

Best practices

2. Case study #1 (10 min + 5 min Q&A) (TBD)
3. Case study #2 (10 min + 5 min Q&A) (George Favvas, SmartHippo)
4. Interactive workshop (60-90 min)

When:: 2010-11-18 6:00 PM - 8:00 PM
Host Company:: Reflexity Inc.
More Info:: http://conversioncamp.eventbrite.com/
iCal:: Conversion Camp Montreal iCal file