Developing a Market Strategy for INDIA - Explore, Extend, Expand, or Exit!

In the last event of this series (Business Beyond Boundaries – India and U.S.), we focused on the broad-level opportunities available for U.S. companies to invest in India and/or sell their product and services in India.

In this event, we go a level deeper and explore the following areas:

•Approaches to enter a developing market like India
◦Go alone, Partner, Acquire, and Joint Venture etc.
•Factors that determine the optimum approach
◦Political, social, and regulatory environment
◦Industry dynamics as applicable to your product and/or service
•Success and Failure Case Studies

We have assembled a competent panel comprising entrepreneurs, US Dept. of Commerce officials, and legal experts to help us navigate through the issues that can rock the boat before you taste success. We will feature a live webinar and audio feed directly from Mumbai.

This event is intended for Entrepreneurs/Senior Executives whose companies fall in one or more of the below categories:

•Already selling to India
•Selling to other developing countries but not to India
•Selling to developed countries besides US
•Selling only in US but interested in exploring what opportunities exist
•Selling only in US and don’t know if the option is worth exploring

Moderator
Jonathan Bensky, ex-Senior Foreign Commercial Service Officer, US Department of Commerce

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