UBC Digital Content and Storytelling

UBC Digital Content and Storytelling

Instructor: Tracy Bains

People are sharing their own stories and building relationships with each other every day. Brands can no longer simply disrupt these conversations to broadcast marketing messages; they need to tell their own stories through engaging content. Understand the process of digital storytelling and establish deeper connections by incorporating story elements and articulating a narrative within a digital context. Define the best channels of distribution for your content, based on your audience’s media preferences, and learn to shape each narrative to suit your brand’s identity, voice and tone. From creation to distribution to archiving, identify how to manage your content and evaluate its performance.

Feb 24, 2014 6:00 PM - 9:00 PM
Host Company:
UBC Continuing Studies
More Info:
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UBC Continuing Studies
Vancouver, British Columbia, Canada

UBC Continuing Studies Technology, Media and Professional Programs helps you gain the knowledge and skills you need to advance in your current profession or embark on a new career. From informative workshops to comprehensive certificates, our programs provide practical, applied and industry-recognized curriculum. Discover opportunities to build connections, create networks, and learn from leading academics and... more

UBC Robson Square
800 Robson St, Vancouver, BC V6Z3B7, Canada