Fear and Loathing on the Interactive Campaign Management Trail
Effectively managing single-medium marketing campaigns is complex enough to drive many a marketer to drink. Excessively, integrated campaigns increase this complexity by an order of magnitude. Can you handle the Vermouth?
This presentation will provide strategic insights and experiences on building and managing effective integrated marketing campaigns gleaned from a career spent on both the agency and client side.
Your customer universe exists in multiple media, each requiring a unique strategic focus, integrated with a clear vision. Brand fidelity, customer acquisition and retention, traffic and revenue generation, all meet in the media multiverse. Plan, execute, and plan again. Your sanity depends upon it.
Register Now at www.iimaonline.org
- When:
- 2008-10-02 5:30 PM - 8:00 PM
- Host Company:
- International Internet Marketing Association
- More Info:
- http://www.iimaonline.org
- iCal:
- Fear and Loathing on the Interactive Campaign Management Trail iCal file
- Company:
- International Internet Marketing Association
- Website:
- http://www.iimaonline.org
- Location:
- Vancouver, British Columbia, Canada
The International Internet Marketing Association (IIMA) is a non-profit professional association serving Internet marketers and business strategists. Our mission is to inspire Internet and traditional marketers to use the Internet as a vital component of the marketing mix. The IIMA supports its members by providing networking and educational events designed to keep members informed about Internet trends, changes... more