Harnessing the Power of a Crowd with Richard J. Goossen
On March 10th, 2010 in Vancouver, BC, Richard J. Goossen, CEO of MakeGood and author of E-Preneur – from Wall Street to Wiki: Succeeding as a Crowdpreneur™ in the New Virtual Marketplace will be engaging the membership of the International Internet Marketing Association (IIMA) regarding the strategic concept of crowdsourcing.
Benefits of attending
This professional series speakers event will help you:
• Understand how to use the concept of the “crowdpreneur” – to use crowd power as a practical business tool
• Make sense of the linguistic alphabet soup of “crowd” related terms, from “crowdsroucing” to other variations
• Understand individual v user-centered innovation & the impact of the web
• Understand the six principles of crowd power
• Learn the Four elements of a Crowd-Power Business Model
• Lessons from case studies such as Fluevog – “Home of the Crowdsourced Shoe”, Cambrian House – Home of Crowdsroucing.
• Examine how crowdsourcing can be used for non-profit purposes such as MakeGood
• Learn how the use of crowdpower can be a competitive advantage for your company
• Reconsider the strategic positioning of your company in light of the concept of crowdpower
Presentation content
• Introduction: What is The “New Virtual Marketplace” and Why Does It Matter?
• The Entrepreneurial Lens
• Opportunities Through Innovation
• Developing an Effective Crowd-Power Business Model
• Financing and Growing A Company
• Profiles of Leading Crowdpowered companies: Threadless, Fluevog, NowPublic, Cambrian House
• Interview Insights from Top Web 2.0 Gurus: Tim O’Reilly of O’ Reilly Media & Jeff Howe of Wired Magazine
• Succeeding as a Crowdpreneur in the New Virtual Marketplace
Presentation take away
Opportunity to gain a personalized signed copy of the book
E-Preneur – from Wall Street to Wiki: Succeeding as a Crowdpreneur™ in the New Virtual Marketplace
Hours and Location
6:00pm to 8:00pm – YWCA (4th Floor) 535 Hornby Street, Vancouver
• Check-in and a light dinner begin half an hour prior to the event start
• We recommend that you arrive 15 minutes before presentation start time.
• 8:00pm – International Internet Marketing Association Meet-up Social
Recommendations
• Bring business cards to network with the other participants
• Bring your laptop or other electronic devices to collaborate and connect to our wireless internet
• Bring a camera to interact and capture moments with friends
- When:
- 2010-03-10 6:00 PM - 8:00 PM
- Host Company:
- International Internet Marketing Association
- More Info:
- http://bit.ly/iima-mar10
- iCal:
- Harnessing the Power of a Crowd with Richard J. Goossen iCal file
- Company:
- International Internet Marketing Association
- Website:
- http://www.iimaonline.org
- Location:
- Vancouver, British Columbia, Canada
The International Internet Marketing Association (IIMA) is a non-profit professional association serving Internet marketers and business strategists. Our mission is to inspire Internet and traditional marketers to use the Internet as a vital component of the marketing mix. The IIMA supports its members by providing networking and educational events designed to keep members informed about Internet trends, changes... more