Spend the day developing a custom new business plan for your agency - one focused squarely on filling your pipeline over the next six months. In this hands-on workshop, you'll walk through a Mirren model by which you can audit the performance of your entire approach to new business. You'll be put to work as you confirm your areas of strength - along with the gaps that are most holding back the growth of your agency.
This workshop will reveal a set of key assets and principles that are critical for effective new business growth. You'll review elements that include:
• Organic Growth
• Proactive Prospecting
• Competitive Pitching/RFPs
• Strategic Horsepower
In this workshop you will evaluate the health of your new business practice and then develop a specific plan of action to take advantage of your strengths and resolve the issues. Expect to be completing individual and group exercises throughout the day.
- Feb 27, 2014 9:00 AM - 5:00 PM
- More Info:
- ICA and Mirren Group present Benchmarking Your Agency's New Business Performance iCal file