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DTSTART:20090625T150000
DTEND:20090625T180000
SUMMARY:Canucks Fan Zone - Engaging Fans and Building Online Communities in the Social Media Space
DESCRIPTION:In partnership with New Media BC, the Anton Sledgehammer Creative Agency will present a case-study on the Canucks Fan Zone, a user-generated editorial and fan media web portal followed by a good old fashion networking mixer.
Bruce Warren and Jamie Ollivier, the Creative Directors of Anton Sledgehammer, http://www.antonsledgehammer.com will walk the audience through the process and experience of building a global community focused on the Vancouver Canucks.
From the genesis of the concept to implementation, the case-study will explore the issues and challenges associated with this kind of community-building. Bruce and Jamie will explain how they worked with their client to create a world-class 100% User-Generated Content News & Media Portal: "Your Alternative Canucks News Source."
In addition, the case-study will include Fan Zone contributors, bloggers and podcasters who will share their experiences as "Citizen Journalists."
The session will conclude with a Q & A, prize giveaways from EA sports and the Canucks, followed by some good old fashioned social networking with drinks and appy's (First drink and appetizers are included).
Presenters/appearances:

ruce Warren & Jamie Ollivier: Anton Sledgehammer Creative Agency
aul Dal Monte: Marketing & Brand Manager for Vancouver Canucks
iss 604/Rebecca Bolwitt: Canucks Fan Zone blogger & local "Blogosphere personality"
ave Olsen: Canucks Fan Zone Blogger
ichard Loat: Canucks Fan Zone Blogger & Admin for Vancouver Canucks Facebook application (with 180,000 members)

Agenda
3:00pm-3:30pm Registration & Networking
3:30pm – video reel, greatest Canuck moments of the 2008/2009 season

a message from Sponsors/contributors

3:40pm – Presentation starts
(approximately) 4:15pm - Presentation ends
Networking Mixer to follow, all at the newly renovated Lamplighter in Gastown, http://www.thelamplighter.ca part of Donnelly Hospitality Management http://www.dhmbars.ca
The Fan Zone case-study is a not to be missed event for Creative Agencies, Social Media Companies, Bloggers, Vancouver Canuck Fans, & the general public to learn from and celebrate this hugely successful and existing community portal leveraging the social media space.

URL:http://techvibes.com/event/canucks-fan-zone-engaging-fans-and-building-online-communities-in-the-social-media-space
LOCATION;VENUE-UID=techvibes-venue-53c04118df112c13a8c34b38343b9c10:The Lamplighter @ 92 Water St, Vancouver, BC, Canada
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UID:techvibes-venue-53c04118df112c13a8c34b38343b9c10
ADDRESS:92 Water St, Vancouver, BC, Canada
CITY:Vancouver
REGION:British Columbia
COUNTRY:Canada
GEO:49.283864,-123.106252
POSTALCODE:
NAME:The Lamplighter
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