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DTSTART:20100218T072000
DTEND:20100218T102000
SUMMARY:Finding – and leveraging – the Social Media Sweet Spot
DESCRIPTION:The buzz of Social Media has transformed the once-static online environment into a vibrant, dynamic space. So how can your brand rise above the signal-to-noise ratio to maximize impact on your audience, community and employee base? Better yet, how to do it while leveraging your internal and external strategies?
Join us on Thursday February 18th, 2010 to discuss best practices in utilizing Social Media channels to strategically build brand loyalty while engaging consumers -- as well as current and future talent. Learn how to leverage the balance between internal and external approaches to convert audience members into true brand leaders.
Take this opportunity to get new ideas on what you can start doing now.
In this session we will:
• Survey the landscape of low-cost Social Media tools and explore their effective use
• Generate a list of three things you can do immediately to maximize impact with internal and
   external strategies
• Learn from experts who have leveraged the balanced ‘Sweet Spot’ approach
Who should attend?
Marketing, Sales and HR executives with an interest in improving their Social Media success
Will include Canadian business leaders:

Mike McDerment, CEO, Freshbooks


Maggie Fox, CEO, Social Media Group


Erin Bury, Community Manager, Sprouter


Michael Shostak, SVP, Managing Director - Interactive, Y&R Canada


Moderator:  Ana Matic, Founder & Creative Director, Matica

EVENT DETAILS
When: Thursday, February 18, 2010
Time: 7:30 am – 10:00 am (roundtable begins at 8:00 am)
Where:
Verity Club, 111-D Queen St. E., Toronto
(between Church and Jarvis); parking across the street
Ticket Includes:
Continental breakfast (coffee, juice, fruit and pastries),
Networking Opportunities,
connections to Toronto's marketing and business communities.

URL:http://techvibes.com/event/finding-and-leveraging-the-social-media-sweet-spot
LOCATION;VENUE-UID=techvibes-venue-130f1a8e9e102707f3f91b010f151b0b:Verity Club @ 111 Queen St E, Toronto, ON, Canada
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UID:techvibes-venue-130f1a8e9e102707f3f91b010f151b0b
ADDRESS:111 Queen St E, Toronto, ON, Canada
CITY:Toronto
REGION:Ontario
COUNTRY:Canada
GEO:43.653465,-79.374399
POSTALCODE:
NAME:Verity Club
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