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UID:techvibes-event-c1e5d11423cd9bf95ea0e85a90c125cd
DTSTART:20090526T180000
DTEND:20090526T190000
SUMMARY:Love Fees, Social Media, and Politics?
DESCRIPTION:On May 26th, Roanne Weyermars, Manager, External Branding at Coast Capital Savings will discuss the I Love Fees marketing campaign, and Michael Allison, who is hot on the provincial political campaign trail, is going to discuss the social media of provincial politics.
I Love Fees is the campaign by Coast Capital Savings to promote their Free Chequing Free Debit and More Account. The campaign pokes fun at traditional advertising using some humourous tongue-in-cheek style commercials, and features a hefty social media component at ilovefees.com, where visitors profess their love for banking fees with commercials of their own.
Michael will talk political activism and the step-by-step process of mobilizing the masses using social media a la Barack Obama. Financial industry professionals will see this political marketing model as compatible with their own financial communications, gradually turning strangers into friends, and friends into customers.
Michael is a graduate of Royal Roads University's Master of Arts in professional communication. As a blogger, pod-caster and public relations professional, Michael consults on tactics and strategy for online community engagement.
He has been quoted on social media in the Vancouver Island Business Examiner, Vancouver Courier and has sat on a social media panel for the Vancouver Board of Trade. He has also given talks to the Canadian Public Relations Society.
Michael holds a degree in political science from the University of Victoria, has worked in Ottawa for a Member of Parliament, and is currently working on a campaign in the provincial general election.

URL:http://techvibes.com/event/ilovefees-and-provincial-politics
LOCATION;VENUE-UID=techvibes-venue-363763e5c3dc3a68b399058c34aecf2c:Urban Rush Café @ 1040 Denman St, Vancouver, BC, Canada
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UID:techvibes-venue-363763e5c3dc3a68b399058c34aecf2c
ADDRESS:1040 Denman St, Vancouver, BC, Canada
CITY:Vancouver
REGION:British Columbia
COUNTRY:Canada
GEO:49.288799,-123.139502
POSTALCODE:
NAME:Urban Rush Café
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