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DTSTART:20091021T180000
DTEND:20091021T200000
SUMMARY:My brand, my brand, what about my brand?
DESCRIPTION:Social Media Branding in the Era of the Empowered Consumer
The International Internet Marketing association is please to sponsor a talk by Eric Weaver of Tribal DDB on the power of the new consumer and social media.
Social media and Web 2.0 technologies are rapidly changing the rules. Consumers have more tools at their disposal than ever to voice their opinions about you, your brand, and your products and services… with a "voice" often as loud as your marketing budget.   
Marketing professionals, from the self-employed to the boardrooms of the largest corporations in the world, are realizing that the era of having tight control of their brands is over. Where there is change, there is opportunity, however.  In the age of Twitter, Facebook and the mobile Internet, it’s time to rethink the concept of branding. 
In this fast-moving seminar, branding and social media expert Eric Weaver will review the art and craft of branding. Eric will look at the cultural trends driving social media adoption, re-examining the practice of branding in this new era as it applies to both organizations and individuals. The seminar will include case studies of successful social branding efforts as well as cautionary tales, and will include plenty of hints and tips from Eric’s extensive professional experience that you can apply to your business immediately. 
Who will Benefit?
This seminar will appeal to anyone with an interest in branding and marketing. It assumes no technical background and is applicable for anyone, from any professional discipline, who is open to learning about applying social media to their business objectives.
The Speaker
Eric Weaver - Account Director/Digital Strategist: Tribal DDB Vancouver
Eric Weaver is a veteran marketer who has helped drive awareness, revenue and loyalty for household brands across the United States. As one of the very first digital marketers, over his 18-year career Eric has helped firms like Brita, Clorox, De Beers, eBay, Ford, GE, Johnson & Johnson, Kraft Foods, Lincoln, Mattel, the Mayo Clinic, Procter & Gamble, RCA, the US Postal Service, and the Clinton Administration build and extend their brands online. 
Eric's teams have launched the Lincoln Navigator, the BMW MINI, Ultra Cascade, the Lincoln LS, Mercury Sable, and Sebastian hair-care products. Joining Tribal DDB in 2009, Eric now focuses primarily on social marketing, helping companies understand ongoing shifts in culture, commerce and media. Most recently, he has helped develop social marketing strategies and provided counsel to UPS, Starbucks, Puget Sound Energy, Nature's Path Foods and Perry Ellis Apparel. He also uses social media to build awareness for causes like clean water, renewable energy and local homelessness.   
Eric speaks regularly on social marketing and social good, and has been quoted in BusinessWeek, Fortune, and the Washington Post. In 2009, he was awarded a Brand Leadership Award from the World Brand Congress. He graduated summa cum laude from Xavier University, and lives with his wife in Seattle, Washington. He can be found online at http://profile.ericweaver.com.

URL:http://techvibes.com/event/my-brand-my-brand-what-about-my-brand
LOCATION;VENUE-UID=techvibes-venue-61b4a64be663682e8cb037d9719ad8cd:Vancouver Public Library @ 350 W Georgia St, Vancouver, BC, Canada
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ADDRESS:350 W Georgia St, Vancouver, BC, Canada
CITY:Vancouver
REGION:British Columbia
COUNTRY:Canada
GEO:49.280263,-123.114739
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NAME:Vancouver Public Library
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